The Whitehouse Consultancy

The European Specialist Sports Nutrition Alliance (ESSNA) has announced that leading medical herbalists, Herbs in a Bottle, and the European experts on regulatory advice in health, Nutraveris, have joined its membership.

Herbs in a Bottle, one of the UK’s leading suppliers of quality sports nutrition, and Nutraveris, which provides scientific and regulatory advice on health and nutrition to pharmaceuticals, sport foods, food supplements and dietetic groups, become the latest companies to commit themselves to ESSNA’s core values of the highest safety standards and upholding EU regulations on the content and labelling of sports nutrition products. This follows MP Bio Science and General Nutrition Corporation joining ESSNA in recent weeks.

ESSNA is the voice of the sports nutrition industry in dialogue with regulators, policy makers, the media and consumers. Its work focuses on campaigning in favour of proportionate EU legislation which does not adversely affect the sports nutrition sector, as well as monitoring and reporting irresponsible companies which flout EU law for commercial advantage and may put consumers at potential risk from dangerous products.

Chris Whitehouse, ESSNA’s Director of Strategy, said:

“We are delighted to welcome Herbs in a Bottle and Nutraveris to our membership and are confident that others in the industry will follow their example. This confirms that the sports nutrition market is diversifying and reinforces our message to regulators that sports nutrition products are increasingly becoming mainstream, are being used more by lifestyle and recreational users, and are more visible in mass-market channels.”

“We are confident that other companies will follow our newest members’ examples and will come to realise the importance of the sports nutrition industry having a strong, collective voice in Europe.”

David Carter, Managing Director of Herbs in a Bottle said:

“We see membership of ESSNA as an essential part of our strategic positioning as a sports nutrition manufacturer. We are committed to customer service through a complete understanding of our customers’ needs and requirements and the regulatory framework in which they operate. ESSNA membership is a key stage in helping us to achieve this.”

Cédric BOURGES at Nutraveris, said:

“Sport food category is a fast growing industry facing big regulatory challenges. ESSNA is the voice of this product category that has the power to be heard by the authorities. NUTRAVERIS, as the leading European consulting company providing Regulatory services in the sport food & Food supplement area, we are happy to join ESSNA to give our interpretation, know how, experience about the way authorities are implementing the law and will join the task forces needed to defend this industry”

The Whitehouse Consultancy is Europe’s leading public affairs agency for the specialist health product sector. The agency’s clients include Consumers for Health Choice and the European Specialist Sports Nutrition Alliance and a wide range of specialist food product manufacturers and distributors.

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