May 22, 2014
The leading pan-European trade body for specialist sports nutrition products has launched an online survey to find out who is using such products and why.
The European Specialist Sports Nutrition Alliance (ESSNA) has posted its survey on its website and is encouraging athletes and users of sports nutrition products to provide data about the kind of products they use, how frequently they use them, how they obtain them and what benefits they derive from them.
Read my previous post about the way in which ESSNA has changed public perceptions of sports nutrition.
ESSNA is a client of European leading specialist food sector public affairs agency, The Whitehouse Consultancy.